Zalar Holding is Morocco’s leading poultry group. Since its founding in 1974, Zalar has grown organically as well as through select strategic mergers and acquisitions to become the only operator that is vertically integrated across the entire poultry-meat value chain. The Group enjoys leading market shares across five business segments: grain trading, animal feed, hatchery, broiler, as well as slaughtering and meat processing. These activities involve more than 2,200 employees spread across the country, particularly around the strategic regions of Casablanca and Fes.

Zalar operates under a corporate governance structure divided between executive officers and a Board of Directors. The Board of Directors includes four outside and independent directors. There are three committees within the Board of Directors to ensure better effectiveness and transparency: the Audit Committee, the Executive Committee, and the Strategy and Business Development Committee.

Our values are shared by all our employees – this has been one of the key ingredients of our Group’s success and durability. To this end, Zalar Holding’s practices are informed by the principles and benchmarks of behavior that emerge from the following values:

• Customer focus: Being attentive to our clients’ requests to fulfill their needs.
• Respect for the environment: Adhering to Zalar Holding’s internal regulations and all other laws and regulations. Our environmental policy can be found in our Group Charter for Health, Safety, Environment, and Quality.
• Responsibility: Acting in the interest of sustainable development with honesty and integrity with all interlocutors in all circumstances. From the very beginning, we have strived to promote professionalism, solidarity, fairness, diversity, and equality.
• Setting an example: Ensuring the internal and external credibility of our actions.

A strong common core is essential for strengthening the integration of our activities and developing our market share, particularly in West Africa. Faced with a fiercely competitive and constantly evolving market, we aspire to continue emphasizing quality, respect for the environment, as well as the satisfaction of our clients, partners, and employees.